Located in the heart of historic downtown Alton, VSalon blends luxury beauty services with education, artistry, and intentional care.
Known for mentorship-driven culture and advanced hair artistry, our team specializes in creating personalized experiences that leave guests feeling confident, refreshed, and inspired.
At VSalon, every stylist is trained through a collaborative apprenticeship model rooted in growth, creativity, and continued education — creating a salon atmosphere unlike anywhere else in the region.
From dimensional color and curls to extensions, bridal styling, and transformational hair care, VSalon is where artistry is cultivated and born.
SPECIALTIES
Valerie Baumann is the founder of VSalon and creator of The Hair Mentor, an online education masterclass platform dedicated to elevating the next generation of beauty professionals through mentorship, artistry, and real-world salon education.
With over 24 years behind the chair, Valerie has built more than a salon in the heart of historic downtown Alton — she has created a culture rooted in collaboration, continued education, intentional growth, and luxury artistry.
Through VSalon’s apprenticeship-based training program, Valerie has developed a salon environment where stylists grow together, refine their craft, and build lasting careers through hands-on mentorship and advanced education.
Known for her expertise in luxury hair care, curls, transformational color, and leadership, Valerie believes exceptional salon experiences are built through connection, creativity, and purpose. Her mission through both VSalon and The Hair Mentor is to inspire artists to create with intention, lead with purpose, and elevate the beauty industry through education, mentorship, and artistry.
Today, VSalon stands as a reflection of that vision — a historic luxury salon experience where artistry and mentorship meet.
Every VSalon artist is highly trained in advanced color and cutting techniques through our mentorship-driven education program. While each stylist has their own specialty focus, our team is known for intentional artistry, dimensional color, and personalized luxury experiences.
